For those who might not know what the Downtown Project is about; Downtown Project is a $350mm initiative by Tony Hsieh CEO of Zappos to transform Downtown Las Vegas into the most community-focused large city in the world. I recently spent four days in Downtown Vegas learning first hand the work being done by the Downtown Vegas team. It was my first time in Vegas; having spent most of my time in the US in San Francisco and New York, Vegas was definitely a welcome trip.→ Continue Reading
As we strive to extend the reach of the most engaging lead management and customer support tool to as many small businesses as possible, we’re thrilled to announce our integration with Wix, the world’s leading do-it-yourself web publishing platform.
Dropifi serves over 8,000 businesses with its revolutionary customer engagement platform enabling these businesses to generate over 60% more leads, effectively manage their customer support and gain valuable business insights for better decision making.
Wix enables users to design, publish, maintain and host free websites without having to learn to design or code.→ Continue Reading
Everyone love compilations and lists. You get the best information succinctly served to you and trust us DROPIFI loves it too. We are here to share with you a list of our favorite tips for keeping customers happy.
1. “Watch your customer, not your bottom line. A continuing element of lifelong customer loyalty is more attention to the needs and preferences of your clientele and less on your earnings growth. Of course, profits are crucial. But long-term solvency derives from customers who are also there for the long haul.→ Continue Reading
A couple of months down the line and your business has never been better. Your customer base is growing and you finally feel that you can put your feet up and take a long deserved break. I say go ahead but before you do, I suggest a little spring cleaning in the customer relations department before you slow yourself down a little bit. It is very easy for businesses to fall into habits, once they have determined what they believe to be a tried and tested approach to engaging with their customers.→ Continue Reading
Customer voice essentially represents a customers expectations, preferences and aversions when it comes to your product or service. An exact determination of this requires systematic collection of information and monitoring of customer reactions to product changes. It is a skill that billion dollar companies rely on partly in designing their products. It is effective because it gives you a guide on what exactly consumers want.
For a small business this can be the deciding factor between success and failure. The process of capturing this voice centers around staying in tune with customer relations and correspondence and can be seen in two part elements.→ Continue Reading
Guest Post by Chris Kilbourn, TOFU Marketing
Negative customer experiences can destroy an entire company. I’ve seen it first hand, and it was not pretty.
However, companies that can learn how to turn negative customer experiences into positive ones can actually end up in better shape than before!
Positive experiences increase customer retention, which will compound your business’ sales! Awesome.
Being in business in recent times is a two-edged sword. There is incredible growth in opportunity and the lot are benefiting from that. In no doubt, a rising tide floats all boats. But markets are getting very crowded, very quickly. Standing out from the competition, and getting customers is getting tougher. So if your vision and actions are only for today and not the future, then you may only be busting your tail for nothing. Not to scare you though Just saying there is an imperative that most small businesses ignore; customer insight!→ Continue Reading
Guest Post by Ashley Verrill
I thought this day would never come, but I mean this in all seriousness: Facebook is becoming old hat. While teens still rank the veteran social media site as more important than Youtube, Instagram, Twitter and other competitors; it’s popularity is waning. Fast.
A Harvard Business Review article I read recently summed up the trend this way: “Young people are gravitating toward messaging services such as Kik (as opposed to Facebook) because they’re recapturing the intended meaning of social: ‘Making contact with other human beings.→ Continue Reading
Shopify is a fantastic ecommerce platform that is powering over 50,000 businesses. It is well known for its easy-to-use interface and its integrated features to make selling online very easy. As ecommerce grows really fast, online buyers are getting more complex. Success in the e-commerce world, therefore need shops to have the proper elements firmly set in place. It all starts with customer experience and engagement!
The new rules of customer engagement compel eCommerce stores to be good listeners in the digital age.→ Continue Reading
It all started in Accra when three young graduates from two of Ghana’s Universities were admitted into the Meltwater Entrepreneurial School of Technology.
Whiles at MEST, the company was borne out at Ghana’s first Startup Weekend event, at which the team emerged as winners. Following this initial success and fast-forward to today, Dropifi is the first African company to Join the 500 Startups Family in Silicon Valley. It has also been featured in Forbes’ list of most promising African Startups, won the prestigious global startup open competition and recognized by leading media houses including TechCrunch, The Huffington Post, Yahoo Finance and CNBC. → Continue Reading