Guest Post by Chris Kilbourn, TOFU Marketing
However, companies that can learn how to turn negative customer experiences into positive ones can actually end up in better shape than before!
Positive experiences increase customer retention, which will compound your business’ sales! Awesome.
We at TOFU Marketing have identified this to be especially true if you offer your product or service for a monthly fee.→ Continue Reading
Being in business in recent times is a two-edged sword. There is incredible growth in opportunity and the lot are benefiting from that. In no doubt, a rising tide floats all boats. But markets are getting very crowded, very quickly. Standing out from the competition, and getting customers is getting tougher. 
So if your vision and actions are only for today and not the future, then you may only be busting your tail for nothing. Not to scare you though 
Just saying there is an imperative that most small businesses ignore; customer insight!→ Continue Reading
I thought this day would never come, but I mean this in all seriousness: Facebook is becoming old hat. While teens still rank the veteran social media site as more important than Youtube, Instagram, Twitter and other competitors; it’s popularity is waning. Fast.
A Harvard Business Review article I read recently summed up the trend this way: “Young people are gravitating toward messaging services such as Kik (as opposed to Facebook) because they’re recapturing the intended meaning of social: ‘Making contact with other human beings.→ Continue Reading
Shopify is a fantastic ecommerce platform that is powering over 50,000 businesses. It is well known for its easy-to-use interface and its integrated features to make selling online very easy. As ecommerce grows really fast, online buyers are getting more complex. Success in the e-commerce world, therefore need shops to have the proper elements firmly set in place. It all starts with customer experience and engagement!
The new rules of customer engagement compel eCommerce stores to be good listeners in the digital age.→ Continue Reading
It all started in Accra when three young graduates from two of Ghana’s Universities were admitted into the Meltwater Entrepreneurial School of Technology.
Whiles at MEST, the company was borne out at Ghana’s first Startup Weekend event, at which the team emerged as winners. Following this initial success and fast-forward to today, Dropifi is the first African company to Join the 500 Startups Family in Silicon Valley. It has also been featured in Forbes’ list of most promising African Startups, won the prestigious global startup open competition and recognized by leading media houses including TechCrunch, The Huffington Post, Yahoo Finance and CNBC. → Continue Reading
San Francisco, 14th May 2013 – We are happy to announce today that, we’ve joined the 6th batch of companies to join 500 Startups Accelerator Program. Dropifi seeks to clear out the era of long and scary website “contact us” forms that deny businesses of valuable feedback and leads, but will still deliver business critical insights and a spam-free customer engagement.
Dropifi, founded in November 2011, joined the 500 Startups program in April 2013 as the first African company to walk through the #500strong doors.→ Continue Reading
Do you find that your website is lacking something? Do your website traffic numbers suggest that, even though potential customers are coming to your site, they are leaving just as quickly and not taking steps to signup or buy products?
Maybe all your website needs is a little tweaking or small additions. Read on to learn about simple, but reliable, tactics to:
– Generate more leads and sales;
– Increase your return on investment;
– Reduce your advertising cost; and
– Increase the credibility of your business image.→ Continue Reading
Surfing along the web, I come across business websites and feel the need to contact their support or sales team. Looking through the website I largely stumble upon an image or text link entitled ‘Contact Us’ or ‘Email Me’. Unfortunately, this link would link to “mailto:someone@somedomain.com”, which is called a mailto link. There are a bunch of websites out there that use mailtos to engage their site visitors. The creators most certainly think it is easy to implement and is the easiest way to get html form submissions done via email.→ Continue Reading
Contact forms are something that we all have on our sites, but don’t give much time and attention to. They are however one of the most important lead generation tools for most online businesses. Having a boost in conversion from your contact form has a direct and huge impact on revenue.
For that very reason, optimizing your contact form to increase your conversions is as good as hiring a sales person. That is why our goal at Dropifi is not only to make your customer support more effective and insightful but to also serve as another sales opportunity.→ Continue Reading
We couldn’t be more excited to announce that, our Magento extension is now live on Magento Connect. This follows our partnership with the well-known e-commerce platform.
The launch of this extension is intended to extend the reach of Dropifi’s award winning customer engagement tool to the Magento community. Businesses on this platform can now benefit from the new and enriched way of customer engagement, lead generation and feedback management.
Using the extension, Magento shops can quickly respond to incoming messages, see message trending data in relation to industry metrics, see the demographic and social media profiles of their clients and analyze the real emotions behind the messages they receive.→ Continue Reading
